Radio and podcasts are two very powerful medias nowadays.
Both the radio, which is usually done live with very limited times and stick schedule; and podcasts, which are used to talk about anything or do all kinds of musical experiments, promotion and help us to communicate with our public in different ways. Both media tools are great audience promoters but the trend is that podcast will gain even more ground as it allows to the user to download the product and listen to it wherever he wants, being a more flexible media tool.
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